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All David Ogilvy Quotes
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
84% of people like this quote
Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy
62% of people like this quote
Never stop testing, and your advertising will never stop improving.
David Ogilvy
62% of people like this quote
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy
62% of people like this quote
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David Ogilvy
61% of people like this quote
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
59% of people like this quote
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
58% of people like this quote
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
58% of people like this quote
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
57% of people like this quote
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy
57% of people like this quote
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
David Ogilvy
56% of people like this quote
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
David Ogilvy
56% of people like this quote
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
56% of people like this quote
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