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All David Ogilvy Quotes
The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
52% of people like this quote
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David Ogilvy
52% of people like this quote
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy
52% of people like this quote
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
51% of people like this quote
The more informative your advertising, the more persuasive it will be.
David Ogilvy
51% of people like this quote
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy
51% of people like this quote
What you say in advertising is more important than how you say it.
David Ogilvy
50% of people like this quote
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy
50% of people like this quote
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
50% of people like this quote
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
50% of people like this quote
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
50% of people like this quote
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
David Ogilvy
49% of people like this quote
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy
49% of people like this quote
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
48% of people like this quote
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
47% of people like this quote
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