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All Edward de Bono Quotes
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono

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Humour is by far the most significant activity of the human brain.
Edward de Bono

62% of people like this quote
Argument is meant to reveal the truth, not to create it.
Edward de Bono

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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward de Bono

53% of people like this quote
If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono

52% of people like this quote
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono

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I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.
Edward de Bono

51% of people like this quote
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono

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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Edward de Bono

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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
Edward de Bono

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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono

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The need to be right all the time is the biggest bar to new ideas.
Edward de Bono

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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
Edward de Bono

50% of people like this quote
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