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Fairfax Cone
 
Name:   Fairfax Cone
 
Nationality:   American
 
Date of Birth:   Feb 21, 1903
 
Date of Death:   1977
 
Profession:   Businessman
 
 
 
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The inventory goes down the elevator every night.
 
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There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
 
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Advertising is what you do when you can't go see somebody. That's all it is.
 
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