All Frank Luntz Quotes
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz
64% of people like this quote
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
Frank Luntz
60% of people like this quote
My job as a pollster is to understand what really matters.
Frank Luntz
56% of people like this quote
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
Frank Luntz
56% of people like this quote
The way you communicate an idea is different than the way you communicate a product.
Frank Luntz
55% of people like this quote
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.
Frank Luntz
55% of people like this quote
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
Frank Luntz
55% of people like this quote
If you're a good numbers person, you're a bad language person.
Frank Luntz
55% of people like this quote
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
Frank Luntz
54% of people like this quote
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.
Frank Luntz
54% of people like this quote
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
Frank Luntz
52% of people like this quote
Some people call it global warming; some people call it climate change. What is the difference?
Frank Luntz
52% of people like this quote
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.
Frank Luntz
51% of people like this quote
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.
Frank Luntz
50% of people like this quote
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
Frank Luntz
50% of people like this quote
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