All Frank Luntz Quotes
Traditional market researchers are cold and calculating and scientific.
Frank Luntz
44% of people like this quote
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
Frank Luntz
44% of people like this quote
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.
Frank Luntz
44% of people like this quote
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Frank Luntz
43% of people like this quote
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
Frank Luntz
43% of people like this quote
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
Frank Luntz
41% of people like this quote
There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.
Frank Luntz
39% of people like this quote
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Frank Luntz
25% of people like this quote
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