All Jef I. Richards Quotes
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
55% of people like this quote
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
55% of people like this quote
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Jef I. Richards
53% of people like this quote
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I. Richards
52% of people like this quote
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
Jef I. Richards
48% of people like this quote
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Jef I. Richards
47% of people like this quote
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Jef I. Richards
47% of people like this quote
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards
47% of people like this quote
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Jef I. Richards
46% of people like this quote
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Jef I. Richards
46% of people like this quote
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards
45% of people like this quote
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards
44% of people like this quote
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Jef I. Richards
43% of people like this quote
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards
40% of people like this quote
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards
40% of people like this quote
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