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All Leo Burnett Quotes
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
61% of people like this quote
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Leo Burnett
60% of people like this quote
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
60% of people like this quote
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
60% of people like this quote
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
58% of people like this quote
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
57% of people like this quote
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett
56% of people like this quote
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Leo Burnett
56% of people like this quote
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett
56% of people like this quote
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
55% of people like this quote
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
55% of people like this quote
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Leo Burnett
54% of people like this quote
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett
53% of people like this quote
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo Burnett
53% of people like this quote
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