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All Marshall McLuhan Quotes
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
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It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
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For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Marshall McLuhan
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We shape our tools and afterwards our tools shape us.
Marshall McLuhan
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Where the whole man is involved there is no work. Work begins with the division of labor.
Marshall McLuhan
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
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Schizophrenia may be a necessary consequence of literacy.
Marshall McLuhan
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
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Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Marshall McLuhan
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The new electronic independence re-creates the world in the image of a global village.
Marshall McLuhan
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The name of a man is a numbing blow from which he never recovers.
Marshall McLuhan
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