“That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.”
Author details
Related authors
Other Casey Kasem Quotes
I like the storytelling and reading the letters, the long-distance dedications.
Casey Kasem 
67% of people like this quote
Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
Casey Kasem
57% of people like this quote
The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
Casey Kasem
56% of people like this quote
My agent said that I was one of the top three busiest people in the country.
Casey Kasem
55% of people like this quote