“We believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative products themselves.”
David Milne
Tags: Base | Believe | Chips | Develop | Enable | End | Exciting | Got | Innovative | Manufacturers | Products | Really | Skill | Supply | Techniques | Themselves
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David Milne
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Clearly, Japan is a most important market for digital consumer products.
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We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
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Well, I think first of all, probably the most fundamental thing is that we are a mixed-signal analog semiconductor company, which, along with some of the other well-known names in the industry, enjoys very good economics.
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We have substantially improved our position in Japan which now represents a major part of our business.
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