“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”
Author details
Related authors
Other David Ogilvy Quotes
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy 
77% of people like this quote
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy
63% of people like this quote
Never stop testing, and your advertising will never stop improving.
David Ogilvy
63% of people like this quote
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
60% of people like this quote
Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy
59% of people like this quote