“Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.”
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Other Donald Norman Quotes
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Donald Norman 
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In my opinion, no single design is apt to be optimal for everyone.
Donald Norman
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.
Donald Norman
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Market segmentation s a natural result of the vast differences among people.
Donald Norman
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