“The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.”
Author details
Related authors
Other Edward Bok Quotes
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
Edward Bok 
54% of people like this quote
The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.
Edward Bok
50% of people like this quote
The American advertiser has made the superior American magazine of today possible.
Edward Bok
43% of people like this quote