“In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.”
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Other Frank Luntz Quotes
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz 
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When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
Frank Luntz
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The way you communicate an idea is different than the way you communicate a product.
Frank Luntz
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If you're a good numbers person, you're a bad language person.
Frank Luntz
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