“People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.”
Frank Luntz
Tags: Believe | Clients | Corporations | Discipline | Networks | Only | Political | Products | See | Services | Succeed | Want | Work
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Frank Luntz
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A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
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When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
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The way you communicate an idea is different than the way you communicate a product.
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If you're a good numbers person, you're a bad language person.
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