“The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.”
Other Herbert Simon Quotes
Forget about Nobel prizes; they aren't really very important.
Herbert Simon 
70% of people like this quote
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
Herbert Simon
59% of people like this quote
Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds.
Herbert Simon
57% of people like this quote
There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes.
Herbert Simon
57% of people like this quote
Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature.
Herbert Simon
55% of people like this quote