“As a rule, we find what we look for; we achieve what we get ready for.”
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I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
James Cash Penney 
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A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
James Cash Penney
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The well-satisfied customer will bring the repeat sale that counts.
James Cash Penney
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