“If you can help other people understand those truths - and in my mind, the only way I know to do that is with large scale, multi-year research projects, where you start with a question and then very rigorously and comprehensively answer that question.”
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Other James Collins Quotes
The point of that is, if you look at Walgreen's history, they've always been pioneers in the application of technology. They're the only drugstore chain that I know to have their own satellite.
James Collins 
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There's no reason for Gillette to be world class on the web, but there's every reason for Gillette to be world class in producing billions of high powered razor blades at low cost.
James Collins
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The answer I have is, you know, there a lot of things you can try to build to last. And what we try to do in our work is to come up with ideas that will last. Ideas that will stand the test of time.
James Collins
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So my answer is, YES, everyone can find a hedgehog concept. If these companies can do it, anyone can do it. And anybody who says they can't is simply whining.
James Collins
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The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.
James Collins
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