“The industry's not stupid. The industry knows that if those foods are labeled "genetically engineered," the public will shy away and won't take them.”
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In this country, the health concerns and the environmental concerns are as deep as in Europe. All the surveys show that. But here, we didn't have the cultural dimension. This is a fast-food culture.
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The electronic media introduced this idea to the larger audience very, very quickly. We spent years and years and years meeting with activists all over Europe to lay the groundwork for a political response, as we did here.
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The position I took at the time was that we hadn't really examined any of the potential environmental consequences of introducing genetically modified organisms.
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