“We have very specific rules about how we go to market with children, and I think they are very responsible.”
Jim Cantalupo
Tags: Children | Go | How | Market | Responsible | Rules | Specific | Think | Very
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Jim Cantalupo
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And ours is a business that requires discipline and focus.
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When you raise prices, you've got to make sure you get it to the bottom line. You can fritter it away because of the way you're running the business, with maybe not a totally disciplined approach.
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The fact of the matter is, most of our orders are not supersized. Less than five per cent are supersized - that's never mentioned. The whole issue has been supersized itself.
Jim Cantalupo
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