“It does seem really hard to get consumers to do the right thing. It is stupid that we use two tons of steel, glass, and plastic to haul our sorry selves to the shopping mall. It's stupid that we put water in plastic bottles in Fiji and ship it here.”
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There's this large trend - I think the next trend in the Web, sort of Web 2.0 - which is to have users really express, offer, and market their own content, their own persona, their identity.
John Doerr 
55% of people like this quote
It does seem really hard to get consumers to do the right thing. It is stupid that we use two tons of steel, glass, and plastic to haul our sorry selves to the shopping mall. It's stupid that we put water in plastic bottles in Fiji and ship it here.
John Doerr 
55% of people like this quote
Better biofuels are a really big deal. That means we can precisely engineer the molecules in the fuel chain and optimize them along the way. So, if all goes well, they're going to have designer bugs in warm vats that are eating and digesting sugars to excrete better biofuels. I guess that's better living through bugs.
John Doerr 
55% of people like this quote
Well, there are more writers of blogs right now than there are readers, so that's clearly a vanity phenomenon.
John Doerr 
53% of people like this quote
People are looking to have more meaning in their lives. It is a sign the technology community is coming of age.
John Doerr 
52% of people like this quote
