“Advertising generally works to reinforce consumer trends rather than to initiate them.”
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Other Michael Schudson Quotes
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson 
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Buy me and you will overcome the anxieties I have just reminded you of.
Michael Schudson
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Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
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