“I think people tuned in a lot to see Barbara when she first came here and they just didn't like the show they saw. I think it was dull. It was sterile.”
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Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't then you're a fool and you should be in a different business.
Roone Arledge 
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I don't think any industry was ever as closely scrutinized and written about and constantly in the public eye as television.
Roone Arledge
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People essentially like local news better than network news.
Roone Arledge
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