“One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?”
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Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't then you're a fool and you should be in a different business.
Roone Arledge 
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I don't think any industry was ever as closely scrutinized and written about and constantly in the public eye as television.
Roone Arledge
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People essentially like local news better than network news.
Roone Arledge
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