“Both me and Edgar are firm believers in never underestimating or talking down to an audience, and giving an audience something to do, to give them something which is entirely up to them to enter into the film and find these hidden things and whatever.”
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That's what we wanted to get across in that moment, particularly when Shaun goes to the shop when he's all hung over. He doesn't notice any of the zombies around him just because he never had before, so why should he at that point?
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I don't know about doing a sequel. I think you can retroactively damage a product by adding to it.
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