“We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.”
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Other Tony Hsieh Quotes
A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
Tony Hsieh 
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
Tony Hsieh
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For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
Tony Hsieh
51% of people like this quote