“But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.”
Trip Hawkins
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Trip Hawkins
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There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.
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I can't tell you how important it was for us to be successful in japan.
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What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
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Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
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None of our competitors have ever made two systems that run the same software.
Trip Hawkins
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